we build brands holistically from the inside out.

We’re more than just a design and marketing agency—we’re a business solution that helps you gain clarity, take control, connect with your audience, and set your brand up for long-term success.

GET NEW INSIGHTS AND INSPIRATION

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FIND NEW PASSION & PURPOSE

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FINALLY, TAKE CONTROL OF YOUR BUSINESS

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GET NEW INSIGHTS AND INSPIRATION 〰️ FIND NEW PASSION & PURPOSE 〰️ FINALLY, TAKE CONTROL OF YOUR BUSINESS 〰️

  • Is your business not working the way it’s supposed to?

  • Do you feel overwhelmed and unsure of what to do next?

  • Have you tried different marketing strategies, but nothing seems to work?

  • Do you feel alone in figuring out how to grow your business?

  • Does your branding and website fail to reflect the true value of your work?

  • Do you know your business has potential but aren’t sure how to reach it?

If your business isn’t working the way it should, it’s because you’ve been given the wrong playbook—or never had one. If you feel overwhelmed, and unsure of what to do next, and your branding doesn’t reflect your true value, you’re not alone.

The problem is most small businesses build their brand backward—starting with design first or tackling marketing in separate pieces.

But you don’t have to struggle anymore. Like holistic medicine, we fix the root cause so you can build a brand that connects, converts, and thrives—from the inside out.

A holistic soluton

We help entrepreneurs and small businesses take a fully comprehensive approach—aligning everything from mission and goals to lead generation, client management, products, photography, workflow, and mindset. By bringing these elements together, we create cohesive, thriving brands from the inside out.

In fact, our process is called Inside, Outside, Upside Down.

We start with your “Why,.” and craft a compelling StoryBrand messaging framework to be the backbone of all communication

INSIDE

After the messaging is set, we build what the world sees—design, website, and marketing materials—to ensure all touchpoints are unified and effective.

OUTSIDE

We then look at things from a completely different perspective. How can we zig where others zag? What can we do to be unique and memorable?

UPSIDE DOWN

For most of my career, I was a writer/art director and creative director (award-winning) of TV commercials and ad campaigns for global brands ranging from Apple to Snapple. Then, I followed my lifelong passion for photography, opening a headshot, portraits, and commercial photography studio. Then, I launched an agency and became a StoryBrand Certified Coach, and now I do this. …And photography.

I’ve seen firsthand how Fortune 500 companies and global ad agencies build successful marketing strategies—and as an entrepreneur, I’ve faced the struggles small business owners meet. As a student of new thought and spiritual thinking, I understand the mindset needed to stay focused and prosper. Now, I’ve combined all my expertise into a powerful framework that helps businesses thrive.

I’m thrilled to bring all of my experience to you–helping you follow your passion and create a brand that brings you joy and excitement.

Lee has created award-winning work for some of the biggest brands in the world:

And some of the smallest in the neighborhood:

We partner with small businesses ready to take a new approach to their branding, messaging, and marketing. Whether you need project-based work or ongoing support, we help you create something structurally sound, beautifully designed, and strategically effective—so your brand doesn’t just look great, it works.

Our Services

  • Marketing & Design

    Strategic messaging, brand identity, and marketing materials that connect and convert.

  • Website Design

    User-friendly, high-converting websites that showcase your brand and drive results.

  • Photography

    Headshots and branding photography that capture your story and make a striking impression.

What our clients are saying

Adam Raiffe
Architect at Studio Raiffe

“Working with Lee Seidenberg at VC5 Agency has been an absolute game-changer for my business. His Blueprint process helped me identify a recognizable brand and clearly laid out a marketing strategy with actionable steps to achieve our goals. Lee's collaboration and talent across multiple disciplines—messaging, marketing, photography, and branding—are truly impressive. Each phase of our journey was more exciting and insightful than the last, making the entire experience not only successful but really fun. I can’t recommend Lee and his team highly enough!”

Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

Shira Goodman
Executive Coach & Former CEO of Staples

"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”

Kimbery Senter
Business Consultant

“I had a great experience working with Lee on my business's messaging, branding, and website. Initially drawn by his photography, I discovered he offers a range of services that helped launch my venture successfully. Lee’s client-focused approach refined my message, and I’m thrilled with the results. If you’re looking to elevate your brand, I highly recommend Lee and his team at VC5!”

a PLAN for long-term success

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Book a 30-minute free breakthrough call.

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Go Inside, Outside, Upside Down

Build a thriving brand from the inside out.

We’d love to hear from you.