Fractional creative director

look, sound & Sell like the authority you are.

I help expert-led businesses build the brand, messaging, and systems that make them the no-brainer choice for their ideal clients.

Book a Free Discovery Call 
lee created award-winning work for some of the biggest brands in the world:
Black and white IKEA logo with the name inside an oval shape.
Black and white logo with the text 'BPR' in large stylized letters and 'baskin robbins' below in smaller, playful font.
A black background with the white text "cit" and gray arcs above it, part of a larger logo.
Black and white Snapple logo with the word 'snapple' in white lowercase letters inside a rounded rectangle.
The Dove logo featuring the word 'Dove' in cursive white letters with a stylized dove bird beneath it on a black background.
A silver Chevrolet bowtie emblem above the word 'CHEVROLET' on a black background.
The word 'ACLU' in large white bold letters on a black background.
Black background with a white Apple logo. 
And some of the smallest in the neighborhood:
Logo for J. Farese Construction in black and white with the company name and a frame
Logo with text 'renovation angel' beneath a stylized circular icon containing the letters 'ra'.
Black background with a white circular logo featuring stylized letters and the company name 'BALDASSARE & MARA, LLC' beneath it.
Logo for Dana Codispoti, Personal Crisis Coach, featuring a stylized tree with concentric circles and lines
Logo for Helrich Coaching and Leadership Advisory, featuring four skeleton-like shapes and the company name. 
The problem

There's a gap between who you are and how you're showing up.

Most expert-led businesses hit this wall for one of two reasons. They hire outside vendors like a web designer who builds the site in one silo, have a digital marketing person working in another, or, one person on staff who's strategic but not a high-level creative.

So the brand doesn't reflect the expertise. The design isn't elevated. The story isn't unique. They blend into the competition. And less qualified competitors get chosen because of it.

Book a Free Discovery Call
A black and white graphic with the words 'Stay Safe' and 'Wear a Mask' surrounded by COVID-19 virus illustrations.

Your personal creative director

For 20+ years, I've written and created award-winning ad campaigns for Snapple, Pepsi, GE, IKEA, Novartis and many other brands you know. My work has won many top honors including Cannes, The One Show, and was inducted into the Clios Hall of Fame. As a photographer, I've shot Fortune 500 CEOs, professional athletes, and national campaigns.

Now I bring that same level of thinking to your business, end to end. I don't separate things into silos. I look at everything complete. Strategy. Messaging. Identity. Photography. The system that sells for you. One person. No handoffs. Nothing falls through the cracks.

When you work with me, I come in as your personal creative director, strategist, and marketer. I get attached to your business. And I do everything I can to make sure you succeed.

More about lee
Close-up of a coffee mug with a cartoon face and a cup of coffee on a saucer against a dark background.
A man sitting on a chair with a casual pose, wearing a long-sleeve shirt, jeans, and boots, looking at the camera with a slight smile. 
Why me?

One person. All the disciplines. No handoffs.

Strategist
Designer
Creative Director
Photographer
Copywriter
Web designer 
my process

get very clEar on how you’re coming across the 5 stages of your customer’s journey

Every prospective client moves through five stages before they hire you, refer you, or hire you again. At each stage, your brand either confirms you're the authority or plants doubt.

  • 01

    AWARE

    They find you

  • 02

    INTERESTED

    They reach out.

  • 03

    CONVERTED

    They hire you

  • 04

    DELIVERY

    You deliver your expertise

  • 05

    RETAIN

    They return and refer

The foundation

Look. Sound. Sell.

Three things make your brand work at every stage of the client journey. Everything I build for you ladders up to these three.

A computer folder icon with a yellow tab and grey body.

A brand, identity, and visual presence that makes you the obvious premium choice.

LOOK

A smartphone with a megaphone icon on the screen.

Make your ideal clients say "that's exactly what I need" before you've even spoken to them.

SOUND

A funnel with a dollar sign at the bottom, representing financial or business concepts.

SELL

A system that does the selling on autopilot, so you can stay in your zone of genius.

Book a Free Discovery Call 
How it unfolds

Diagnose. Fix. Sustain

1

DIAGNOSE

A 90-minute paid deep dive. I find the biggest leaks in your client journey and prescribe the path forward.

2

FIX

The Brand Blast. Four weeks to launch or relaunch. Everything you need across look, sound, and sell.

3

SUSTAIN

Fractional creative director. Embedded in your business, month after month, without the cost of a full-time hire.

Book a Free Discovery Call

Everything your brand needs. Under one roof.

  • A man and woman sitting together looking at a laptop.

    BRAND STRATEGY

    Figure out who you are and why you matter

  • Computer monitor displaying a website for URIST LAW, featuring a smiling man in a suit, with text about legal counsel and a "Let's Talk" button.

    WEB DESIGN

    Sites that convert, not just look pretty

  • Multiple printed presentation slides related to construction and communication, one with the title "J. Farese Construction Renovating Expectations", another with "Messaging" and a hand-written note saying "Hey John! Welcome to your 3M blueprint!", along with various bullet points and diagrams.

    MESSAGING

    Clear words that explain your value

  • A woman with curly hair wearing a white suit and jewelry, sitting on a stool against a red background, smiling and resting her chin on her hand.

    PHOTOGRAPHY

    Real people. Real business. No stock photos.

  • A black hanging sign with gold and white text that reads 'Studio Raffe Architecture' outside a building on a city street.

    BRAND DESIGN

    Visual identity that makes you memorable

  • Brochure cover with images of two houses, text "Built on Family Values," and logo of Lefko Brothers family builders.

    MARKETING

    Strategy that gets attention and results

  • A woman with brown hair wearing a navy blue top standing with arms crossed next to a computer screen displaying the text '5 simple shifts to break out of crisis mode.'

    LEAD GENERATION

    Systems that bring clients to you

  • Text graphic with the words "Travel planning without all the baggage" and a silhouette of various European landmarks, including the Colosseum, St. Paul's Cathedral, and other notable buildings.

    SOCIAL MEDIA

    Content that engages, not just posts

  • A tablet with an attached keyboard displaying a business analytics dashboard on a yellow background.

    CRM / TECH

    Automation that works while you sleep

  • Screenshot of email marketing analytics dashboard showing campaign performance with metrics for email delivered, bounced, unsubscribed, open rate, and top-performing email titled 'Flash Sale Campaign' with execution date, deliveries, open rate, and click rate.

    EMAIL MARKETING

    Email that builds relationships, not resentment.

The Brand Blast

For the expert launching something new, or fixing a brand that isn't working. Everything you need. Done in four weeks.

What You Get:

  • Brand strategy and positioning.

  • Story messaging framework and taglines

  • Visual identity - logo, colors, type, system

  • Website built to convert

  • Brand photography

  • CRM and automation setup.

4 weeks. $10K. Everything you need.

We only take 1 Brand Blast client per month.

apply for the brand blast
A woman smiling with arms crossed, wearing a royal blue sleeveless top, on a website homepage for Kim Konnects with orange background, white wave pattern at the bottom, navigation menu, and contact button.

WHAT CLIENTS ARE SAYING

Black and white portrait of a man wearing glasses, with a beard and mustache, resting his chin on his hands, dressed in a suit.

Adam Raiffe
Architect at Studio Raiffe

“Working with Lee Seidenberg at VC5 Agency has been an absolute game-changer for my business. His Blueprint process helped me identify a recognizable brand and clearly laid out a marketing strategy with actionable steps to achieve our goals. Lee's collaboration and talent across multiple disciplines—messaging, marketing, photography, and branding—are truly impressive. Each phase of our journey was more exciting and insightful than the last, making the entire experience not only successful but really fun. I can’t recommend Lee and his team highly enough!”

Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

Professional headshot of a middle-aged man with short, dark hair, wearing a dark suit, white shirt, and a red patterned tie, against a dark background.
A woman with shoulder-length reddish-brown hair, wearing glasses, earrings, necklaces, and a white top, smiling in front of a dark background.

Shira Goodman
Executive Coach & Former CEO of Staples

"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”

A professional woman with medium-dark skin, black shoulder-length hair, wearing a black blazer, white top, and gold jewelry, smiling against a white background.

Kimbery Senter
Business Consultant

“I had a great experience working with Lee on my business's messaging, branding, and website. Initially drawn by his photography, I discovered he offers a range of services that helped launch my venture successfully. Lee’s client-focused approach refined my message, and I’m thrilled with the results. If you’re looking to elevate your brand, I highly recommend Lee and his team at VC5!”

View Recent Projects

We’d love to hear from you.