Big-Brand Thinking.
Small-Business Heart.

Get the branding, marketing strategy, and creative firepower your brand deserves, built from the inside out for growth.

Let's Talk About Your Business
A trifold architectural project proposal brochure with the front cover showing a modern house with pool and greenery, and the inside pages displaying interior and design details on a beige background.
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A laptop displaying a website with a house and the text 'Built on Family Values'. Next to the laptop, there are printed materials, including a brochure with a photo of two people and the words 'Welcome Home'.
Multiple printed presentation slides and documents laid out on a flat surface, including a slide titled "J. Farese Construction Renovating Expectations" and another titled "Mission Statement External". The documents include text and icons related to
Smartphone with travel booking website open, flanked by informational pamphlets about trip planning to Italy.
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They start with a website before they’re clear on what they need to say. Or they make themselves the hero of the brand story instead of the clients they serve. Or work with vendors, partners and programs that are not connected.

The result is often unclear messaging, scattered marketing, and growth that never quite sticks. Not because of a lack of effort, but because the structure was built in the wrong order.

We fix the structure first so messaging connects, marketing works together, your website converts and growth becomes intentional instead of reactive.

Most small businesses are trying to move forward inside a brand that was built backward.

Let's Talk About Your Business
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Creative Director, Photographer, Designer, and Founder of VC-5.

For 20+ years, I've written and created award-winning ad campaigns for Snapple, Pepsi, GE, IKEA, Novartis and many other brands you know. My work has won many top honors including Cannes, The One Show, and was inducted into the Clios Hall of Fame. As a photographer, I've shot Fortune 500 CEOs, professional athletes, and national campaigns.

Now, I work with service business owners who deserve that same level of thinking, strategy and creative.

I see potential you can't see. I get attached to your business. And I do everything I can to ensure you are successful.

A black clock face with gold rectangular hour markers and gold clock hands.
More about lee
Close-up of a coffee mug with a cartoon face and a cup of coffee on a saucer against a dark background.
A man sitting on a chair with a casual pose, wearing a long-sleeve shirt, jeans, and boots, looking at the camera with a slight smile.
Multiple electronic devices displaying a personal website for Dana Codispoti, a personal crisis coach, with the main screen showing a woman in a maroon top sitting and smiling, surrounded by pink background.

At VC5, we don’t work like a vendor. We step in as part of your team, bringing strategy, messaging, design, and marketing together into one clear, connected approach.

We dig into the heart of your business, help you stop guessing, and build the right structure so growth becomes intentional and repeatable.

A HOLISITC APPROACH

Let's Talk About Your Business

Our framework:
“Inside, Outside, Upside Down”

Simple illustration of a space rocket with a yellow window.

We get clear on your business, message, and strategy.

INSIDE

A computer monitor with a yellow screen.

Then create a brand, website, and systems that convert.

OUTSIDE

Silhouette of a human head with a gear inside and a pencil crossing through it, suggesting creativity or thinking.

Stand out instead of blending in with everyone else.

UPSIDE DOWN

We created award-winning work for some of the biggest brands in the world:

Black and white IKEA logo with the name inside an oval shape.
Black and white logo with the text 'BPR' in large stylized letters and 'baskin robbins' below in smaller, playful font.
A black background with the white text "cit" and gray arcs above it, part of a larger logo.
Black and white Snapple logo with the word 'snapple' in white lowercase letters inside a rounded rectangle.
The Dove logo featuring the word 'Dove' in cursive white letters with a stylized dove bird beneath it on a black background.
A silver Chevrolet bowtie emblem above the word 'CHEVROLET' on a black background.
The word 'ACLU' in large white bold letters on a black background.
Black background with a white Apple logo.

And some of the smallest in the neighborhood:

Logo for J. Farese Construction in black and white with the company name and a frame
Logo with text 'renovation angel' beneath a stylized circular icon containing the letters 'ra'.
Black background with a white circular logo featuring stylized letters and the company name 'BALDASSARE & MARA, LLC' beneath it.
Logo for Dana Codispoti, Personal Crisis Coach, featuring a stylized tree with concentric circles and lines
Logo for Helrich Coaching and Leadership Advisory, featuring four skeleton-like shapes and the company name.

Our Capabilities

  • A man and woman sitting together looking at a laptop.

    BRAND STRATEGY

    Figure out who you are and why you matter

  • Computer monitor displaying a website for URIST LAW, featuring a smiling man in a suit, with text about legal counsel and a "Let's Talk" button.

    WEB DESIGN

    Sites that convert, not just look pretty

  • Multiple printed presentation slides related to construction and communication, one with the title "J. Farese Construction Renovating Expectations", another with "Messaging" and a hand-written note saying "Hey John! Welcome to your 3M blueprint!", along with various bullet points and diagrams.

    MESSAGING

    Clear words that explain your value

  • A woman with curly hair wearing a white suit and jewelry, sitting on a stool against a red background, smiling and resting her chin on her hand.

    PHOTOGRAPHY

    Real people. Real business. No stock photos.

  • A black hanging sign with gold and white text that reads 'Studio Raffe Architecture' outside a building on a city street.

    BRAND DESIGN

    Visual identity that makes you memorable

  • Brochure cover with images of two houses, text "Built on Family Values," and logo of Lefko Brothers family builders.

    MARKETING

    Strategy that gets attention and results

  • A woman with brown hair wearing a navy blue top standing with arms crossed next to a computer screen displaying the text '5 simple shifts to break out of crisis mode.'

    LEAD GENERATION

    Systems that bring clients to you

  • Text graphic with the words "Travel planning without all the baggage" and a silhouette of various European landmarks, including the Colosseum, St. Paul's Cathedral, and other notable buildings.

    SOCIAL MEDIA

    Content that engages, not just posts

  • A tablet with an attached keyboard displaying a business analytics dashboard on a yellow background.

    CRM / TECH

    Automation that works while you sleep

  • Screenshot of email marketing analytics dashboard showing campaign performance with metrics for email delivered, bounced, unsubscribed, open rate, and top-performing email titled 'Flash Sale Campaign' with execution date, deliveries, open rate, and click rate.

    EMAIL MARKETING

    Newsletters that don't get deleted. Email that builds relationships, not resentment.

The VC5 CRM:
The engine under the hood

Part of our approach is giving your business a single operating system for growth that brings marketing, follow-up, and visibility into one connected system.Email and SMS automation

  • Lead capture and contact management

  • Appointment scheduling

  • Pipeline tracking

  • Automated review requests

  • Social media posting

  • Forms, surveys, and landing pages

  • Real-time analytics

One login. One dashboard. One system built to grow with you.

A smiling Asian woman with long wavy hair holding a laptop, with a data chart showing 84% new visitors on the screen.
Screenshot of a CRM dashboard showing opportunity statistics including opportunity status, value, conversion rate, funnel information, and stage distribution.
A tablet with a keyboard displaying a sales dashboard, including charts, statistics, and graphs.

Need Your Brand Fixed Fast?

The $10K Brand Blast

Everything You Need to Launch in 4 Weeks

You're launching a new business, or your current brand feels scattered and unprofessional. You need results fast, not a six-month project.

What You Get:

  • Strategic Foundation—mission, messaging, positioning

  • Brand Identity—logo, colors, visual system

  • High-converting website—3-5 pages built to convert

  • Authority assets—photography, CRM, automation, marketing toolkit

4 weeks. $10K. Everything you need.

We only take 1 Brand Blast client per month.

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What business owners are saying

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Adam Raiffe
Architect at Studio Raiffe

“Working with Lee Seidenberg at VC5 Agency has been an absolute game-changer for my business. His Blueprint process helped me identify a recognizable brand and clearly laid out a marketing strategy with actionable steps to achieve our goals. Lee's collaboration and talent across multiple disciplines—messaging, marketing, photography, and branding—are truly impressive. Each phase of our journey was more exciting and insightful than the last, making the entire experience not only successful but really fun. I can’t recommend Lee and his team highly enough!”

Anthony Mahajan
Health Law Alliance

"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.

Professional headshot of a middle-aged man with short, dark hair, wearing a dark suit, white shirt, and a red patterned tie, against a dark background.
A woman with shoulder-length reddish-brown hair, wearing glasses, earrings, necklaces, and a white top, smiling in front of a dark background.

Shira Goodman
Executive Coach & Former CEO of Staples

"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”

A professional woman with medium-dark skin, black shoulder-length hair, wearing a black blazer, white top, and gold jewelry, smiling against a white background.

Kimbery Senter
Business Consultant

“I had a great experience working with Lee on my business's messaging, branding, and website. Initially drawn by his photography, I discovered he offers a range of services that helped launch my venture successfully. Lee’s client-focused approach refined my message, and I’m thrilled with the results. If you’re looking to elevate your brand, I highly recommend Lee and his team at VC5!”

View Recent Projects

a PLAN for long-term success

1

Book a FREE 30-minute breakthrough call.

2

Get the inside on, Inside Outside, Upside Down

3

Grow with clarity and confidence from the inside out. 

Let's Talk About Your Business

We’d love to hear from you.