look, sound & Sell like the authority you are.
Lee seidenberg, Fractional creative director
I help expert-led businesses build the brand, messaging, and systems that make them the no-brainer choice for their ideal clients.
lee created award-winning work for some of the biggest brands in the world:Baskin Robbins
Citi
Toyota
Pepsi
Snapple
IKEA
ACLU
GE
The problem
There's a gap between who you are and how you're showing up.
Most $2M to $20M businesses have the same problem:
A marketing director or chief of staff managing vendors who just take orders
A small team doing the work without senior creative leadership
No one protecting the brand or making the hard calls
Messaging so generic, any competitor could say it
So your brand isn't showing up as the expert you actually are.
I become your in-house creative director, without the in-house cost.
You can’t read the label from inside the bottle. When you live inside your brand every day, it’s hard to see it the way your clients do. I come in with an outsider’s objectivity and an insider’s commitment.
I oversee your brand strategy, messaging, design, and the systems behind them. I champion your brand so you attract the right clients and become the obvious choice.
For the last 25 years, I’ve been working as a writer, art director and creative director at some of the largest advertising agencies like BBDO, Publicis, and Havas, writing TV commercials for global brands like Pepsi, GE, Snapple, and IKEA. My work has been fortunate enough to win top honors at every major award show in all the top industry shows Cannes Lions, One Show, and my works has been inducted into the Clios Hall of Fame.
And I don’t only bring strategy and creative direction. As a photographer, I’ve photographed Fortune 500 CEO, TV personalities and professional Athletes including a NYC OOH camapign with Michael Phelps.
I don’t just direct the work. I can shoot it. leeseidenbergphotography.com
what i help with
One brain. One opinion.
One point of contact.
I can do the work myself, direct the team that does, or be the link between you and your design agency, making sure everything meets the highest standard.
The foundationLook. Sound. Sell.
Three things make your brand work at every stage of the client journey. Everything I build for you ladders up to these three.
A brand, identity, and visual presence that makes you the obvious premium choice.
LOOK
Make your ideal clients say "that's exactly what I need" before you've even spoken to them.
SOUND
SELL
A system that does the selling on autopilot, so you can stay in your zone of genius.
How I workDiagnose. Fix. Sustain
1
DIAGNOSE
A 90-min deep dive. I find the biggest leaks in your client journey and prescribe the path forward.
2
FIX
The Brand Blast. Four weeks to launch or relaunch. Everything you need across look, sound, and sell.
3
SUSTAIN
Fractional creative director. Embedded in your business, month after month, without the cost of a full-time hire.
The Brand Blast
For the expert launching something new, or fixing a brand that isn't working. Everything you need. Done in four weeks.
What You Get:
Brand strategy and positioning.
Story messaging framework and taglines
Visual identity - logo, colors, type, system
Website built to convert
Brand photography
CRM and automation setup.
4 weeks. $10K. Everything you need.
We only take 1 Brand Blast client per month.
WHAT CLIENTS ARE SAYING
Adam Raiffe
Architect at Studio Raiffe
“Working with Lee Seidenberg at VC5 Agency has been an absolute game-changer for my business. His Blueprint process helped me identify a recognizable brand and clearly laid out a marketing strategy with actionable steps to achieve our goals. Lee's collaboration and talent across multiple disciplines—messaging, marketing, photography, and branding—are truly impressive. Each phase of our journey was more exciting and insightful than the last, making the entire experience not only successful but really fun. I can’t recommend Lee and his team highly enough!”
Anthony Mahajan
Health Law Alliance
"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.
Shira Goodman
Executive Coach & Former CEO of Staples
"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”
Kimbery Senter
Business Consultant
“I had a great experience working with Lee on my business's messaging, branding, and website. Initially drawn by his photography, I discovered he offers a range of services that helped launch my venture successfully. Lee’s client-focused approach refined my message, and I’m thrilled with the results. If you’re looking to elevate your brand, I highly recommend Lee and his team at VC5!”