Before any design or building begins, it’s crucial to ensure you’re taking the right approach. Spending time and money on marketing or solutions that don’t move the needle is a waste of resources. Our IOU process and recommendations are results-oriented, focusing on what will truly impact your business growth. We believe in business-driven design—not just making something pretty. An 'ugly' website with powerful messaging is far more effective than a beautiful one that doesn’t convert.
DEEP DIVE
With a short worksheet and a comprehensive 2-hour meeting, we’ll explore every facet of your business to identify gaps and opportunities. This session will delve into your brand, your current and ideal clients, your personal and business goals, and your communication strategies. We'll examine your consumer roadmap, tech stack, funnels, and CRM. Basically everything about your business inside and out.
your blueprint to success
The session culminates in a detailed Blueprint built on the Five Pillars—Clarity, Strategy, Design, Connection, and Growth—giving you a clear Mission, compelling Messaging, and a strategic Marketing plan you can implement immediately on your own or with our help.
Your Blueprint includes:
GAME PLAN
We’ll map out your journey to a brand and business that thrives on every level, and brings you joy!
MISSION STATEMENTS
To keep your communication focused, we’ll create personal and business missions, and action steps to accomplish them.
ONE-LINERS & TAGLINE
A crucial part of your messaging toolkit that will enable you to talk about your business in a way that is both powerful & memorable.
STORYBOARD SCRIPT
Position your clients as the hero and yourself as the guide. This story will be backbone for all your communication.
NEXT STEPS
We’ll provide you with actionable next steps to implement the blueprint to generate new clients, new business and longterm success.
UPSIDE DOWN THINKING
New, unexpected ways to think about your business, marketing, products, and services to help stand out in a crowded marketplace.
LANDING PAGE WIREFRAME
We’ll provide a landing page wireframe in the StoryBrand framework designed to convert strangers into loyal fans.
CRM / TECH RECOMMENDATIONS
We’ll dive deep into your tech stack to see if there are better, more efficient ways to organize clients, storage and workflow.
MARKETING PLAN
A strong plan to improve client curiosity, engagement, and commitment with tools like lead generators, CRM, and more.
See how the Blueprint translates into websites, social media, and other marketing materials.
