build a thriving brand from the inside out.
We do more than design brands—we are a holistic marketing and business solution that helps small businesses thrive, stand out from the crowd, and achieve long-lasting success.
Get new insights and inspiration
Find new passion & purpose
Finally, take control of your business
MOST BRANDS ARE built backward.
Most businesses tend to make themselves the center of their brand story instead of their clients. Or they start with web design first only to cram all the information in afterward. These approaches often result in messaging that doesn’t resonate, marketing that doesn’t convert, and a website that just doesn’t work.
We get it. Marketing and design can feel overwhelming for small businesses. If you’re frustrated with ineffective solutions, feeling stuck and unsure of what to do next, or feeling alone in your branding and marketing efforts, it’s time for a new approach.
Our mission is to provide you with a simple, concrete plan to build a thriving brand. Much like holistic medicine, we don’t just treat the symptoms—we address the business as a whole, creating solutions that work from the core.
A refreshing, holistic soluton
We work with small businesses to take a comprehensive approach, examining every aspect of your business—from mission and goals to lead generation, client management, products, funnels, photography, workflow, technology, and even mindset. By creating a Blueprint that aligns these elements, we build cohesive, thriving brands from the inside out.
In fact, our process is called “Inside, Outside, Upside Down”.
INSIDE
We start with your “Why,.” and craft a compelling StoryBrand™ messaging framework to be the backbone of all communication
OUTSIDE
After the messaging is set, we tackle what the world sees—design, website, and marketing materials—to ensure all touchpoints are unified and effective.
UPSIDE DOWN
We then look at things from a completely different perspective. How can we zig where others zag? What can we do to be unique and memorable?
Our Inside, Outside, Upside Down process begins with a deep dive session to uncover the core challenges holding your business back. Guided by our Five Pillars—Clarity, Strategy, Design, Connection, and Growth—we craft a tailored, actionable Blueprint that aligns your brand and business for sustainable growth, equipping you with the clarity, strategy, and tools to confidently move forward, whether you implement it yourself or partner with us to bring it to life
VC-5 was founded by award-winning copywriter, creative director, designer, photographer, and StoryBrand™ Certified Guide Lee Seidenberg.
Lee brings his 20+ years of writing TV commercials and ad campaigns for global brands ranging from Apple and Snapple, as well as experience as a designer, entrepreneur, agency owner, and student of spiritual thinking, to help you build the thriving brand of your dreams.
Lee has created award-winning work for some of the biggest brands in the world:
And some of the smallest in the neighborhood:
What our clients are saying
Adam Raiffe
Architect at Studio Raiffe
“Working with Lee Seidenberg at VC5 Agency has been an absolute game-changer for my business. His Blueprint process helped me identify a recognizable brand and clearly laid out a marketing strategy with actionable steps to achieve our goals. Lee's collaboration and talent across multiple disciplines—messaging, marketing, photography, and branding—are truly impressive. Each phase of our journey was more exciting and insightful than the last, making the entire experience not only successful but really fun. I can’t recommend Lee and his team highly enough!”
Anthony Mahajan
Health Law Alliance
"I could not be more grateful for Lee’s ability to define and creatively illustrate my firm’s value proposition to a broader audience. The services we offer are highly specialized, but Lee was able to develop themes and messaging that effectively communicates our “call to action” to potential clients in a manner that resonates….”.
Shira Goodman
Executive Coach & Former CEO of Staples
"Lee captured my brand and personality in the website he created with me. Even more he was super easy to work with and very patient as my thinking evolved. A true creative saint!”
Kimbery Senter
Business Consultant
“I had a great experience working with Lee on my business's messaging, branding, and website. Initially drawn by his photography, I discovered he offers a range of services that helped launch my venture successfully. Lee’s client-focused approach refined my message, and I’m thrilled with the results. If you’re looking to elevate your brand, I highly recommend Lee and his team at VC5!”
a PLAN for long-term success
1) Assess
Marketing Assessment
Curious on where you are now? With this short survey, and a free discovery call, we’ll identify gaps in your marketing & communication, dissect your website and design, and get the inside on our Inside, Outside, Upside Down process.
2) Plan
Inside, Outside, Upside Down
An intensive deep-dive session culminates with a Blueprint containing an engaging mission and messaging framework, strategic marketing plan, design and website recommendations, and action steps to implement it immediately.
3) Build
Implementation
& Support
Once your mission is defined and your messaging is crystal clear, can help build ongoing success through graphic and website design to sales emails, to social media, photography, video content, automations, CRM, strategies, and more.
start with a FREE Marketing assessment
With a small worksheet and a free 20-minute call, we’ll:
⚡ Review your current branding and website
⚡ Identify gaps in your sales funnels and marketing
⚡ Evaluate Your Social Media Presence and Engagement:
⚡ Discover new possibilities for your business
⚡ Get the inside on going Inside, Outside, Upside Down.
We are a one-stop-shop, full-service agency for all your marketing and production needs.
Web Design
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Copywriting
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Logo Design
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Photography
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Web Design • Copywriting • Logo Design • Photography •
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BRANDING DESIGN
From logo to brand colors to typography, we’ll bring your brand story to life.
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WEBSITE DESIGN
Custom websites carefully crafted to create curiosity, and convert leads.
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ORIGINAL PHOTOGRAPHY
We specialize in branding portraiture that elevates your brand to new heights.
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VIDEO PRODUCTION
ur capabilities include production, bringing your content to life.
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AD CAMPAIGNS
With 20+ years of creating award-winning TV Commercials for global brands.
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SOCIAL MEDIA
We can handle writing, designing and posting your social media.
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GRAPHIC DESIGN
We’ll help keep all your design consistent from presentations to key art and more.
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LEAD GENERATION
We’ll help concept, and create powerful content and funnels to convert leads.