Michelle Wadleigh - Evolving from Pulpit to Thought Leader
Client Overview: Michelle Wadleigh, founder of The Center for Spiritual Living North Jersey, is embarking on a new chapter in her career as a thought leader, speaker, author, and coach. With a rich background in spiritual leadership, Michelle aims to inspire individuals to live mindfully and with intention.
Challenges: Many people suffer because they are not mindful of their thoughts and actions, leading to a life lived by default and at the mercy of their unconscious mind. Michelle needed a brand that communicated her new focus and empowered individuals to transform their lives through mindfulness and intentional living.
VC5's Holistic Approach: We collaborated with Michelle to create a comprehensive brand identity and online presence that reflected her mission and expertise. Our goal was to develop a look and feel that was both powerful and approachable, resonating deeply with her target audience.
Key Components:
Mission, Messaging & Marketing Blueprint: Developed a clear and compelling blueprint that defined Michelle’s mission, crafted her StoryBrand messaging, and laid out a strategic marketing plan to engage her audience.
Logo and Branding Design: Created a logo and brand identity that symbolized mindfulness and empowerment, aligning with Michelle's new direction as a thought leader.
Copywriting: Crafted all essential copy, including a captivating tagline, consistent messaging, and engaging web copy that effectively communicated Michelle's value proposition and mission.
Original Website Design: Designed an elegant, user-friendly website that showcased Michelle's services, her upcoming events, and her insights. The design emphasized her expertise and approachability.
Portrait Photography: Conducted professional photography sessions to capture Michelle’s warmth, confidence, and inspirational presence, enhancing her online and offline presence.
Lead Generation: Implemented robust lead generation strategies, including optimized landing pages and compelling calls-to-action, to attract and convert visitors into clients.
Social Media Design: Developed cohesive social media designs that reflected her brand identity and engaged her audience across various platforms.
Results: Michelle Wadleigh's rebranded identity and website have successfully positioned her as a leading thought leader, speaker, and coach. Her new online presence effectively communicates her mission to inspire mindful living and intentional action. The holistic approach has not only increased her visibility but also strengthened her connection with her audience, leading to higher engagement and a growing community of followers committed to living life with power and intent.
