Transforming Travel Planning with a Brand Refresh for Take Your Own Trip
Client Overview:
Take Your Own Trip (TYOT), founded by Jenn Thomas, offers customized travel planning services designed to make every trip as unique as the person or group taking it. Whether it's family travel, honeymoons, milestone celebrations, or group retreats, TYOT handles everything from selecting destinations to booking activities, allowing clients to enjoy a stress-free travel experience.
Challenges:
In the crowded travel planning industry, TYOT needed a refreshed brand identity that would differentiate them from competitors and clearly convey their value proposition—making travel planning effortless and tailored to the client's desires. The existing brand lacked consistency, modern appeal, and a cohesive digital presence that could fully capture the spirit and expertise Jenn brings to travel planning.
Creative Approach:
We embarked on a full-scale brand refresh for TYOT, covering everything from logo design and a new color palette to website design, copywriting, graphics, and personal branding photography. Our goal was to create a visual and verbal identity that reflects the personal, organized, and stress-free travel experiences Jenn Thomas offers through her agency.
Key Components:
Branding & Visual Identity: Developed a new logo and branding system that conveys sophistication and approachability. The color palette was carefully selected to evoke feelings of adventure, tying back to classic graphic travel posters.
Website Design & Development: Designed a modern, user-friendly website that clearly communicates TYOT's story and services and unique value proposition. It was also crucial to identify the pain points of booking your own travels and show why working with Jenn is the best solution for a success trip.
Copywriting & Messaging: Crafted clear, engaging, and benefit-driven copy that speaks directly to TYOT's target audience. The messaging emphasizes the stress-free, personalized travel planning experience, helping to build trust and encourage bookings.
Graphics & Visual Content: Created a cohesive suite of graphics and visual elements that align with the new brand identity. This included social media graphics, email templates, and website banners that maintain consistency across all marketing channels.
Personal Branding Photography: Conducted a photoshoot to capture Jenn Thomas's expertise and passion for travel. These images are used throughout the website and marketing materials to build a personal connection with potential clients.
Results:
The comprehensive brand refresh resulted in a cohesive and compelling brand identity that clearly communicates the essence of TYOT. The new website and branding materials have enhanced TYOT's digital presence, making it easier for clients to understand the value of Jenn's services and prompting an increase in inquiries and bookings. The refreshed brand now stands out in the competitive travel planning market, reinforcing TYOT's position as a leader in creating stress-free, personalized travel experiences.
