Case Study: The Write Space – Crafting a Haven for Writers
Client Overview: The Write Space is a serene and beautifully designed co-working space specifically made for writers. Located in Orange, NJ, it offers a quiet, distraction-free environment for writers to focus on their work. The space was created by a writer, for writers, to provide a dedicated haven where creativity can flourish.
Challenges: The Write Space needed a comprehensive branding and website to attract writers seeking a peaceful place to work in the community with other writers. The brand required strong recognition so locals could quickly identify it on social media, brochures, and postcards posted locally.
Holistic Approach: Our first job was to develop a complete brand story that showed the problems most writers have when they don’t have the space and community to write and showed TWS as the solution. We also created branding that a writer would be proud to be a part of.
Key Components:
Mission, Messaging & Marketing Blueprint: Developed a clear and compelling blueprint that defined The Write Space's mission and streamlined its story to resonate with the target audience.
Logo and Branding Design: Designed a logo and developed cohesive colors, fonts, and graphics that align with the brand's serene and professional image.
Copywriting: Created all essential copy, including a captivating tagline, consistent messaging, and engaging web copy that effectively communicated The Write Space's offerings and mission.
Original Website Design: Designed an elegant, user-friendly website that showcased The Write Space's services, features, and amenities with an emphasis on clarity and navigation.
Graphic Design: Developed cohesive graphics for the website and social media that reflected the new brand identity and resonated with writers seeking a dedicated workspace.
Social Media Graphics: Created social media graphics to maintain brand consistency across various platforms and engage with the audience effectively.
Photography: Conducted professional photography sessions to capture the beauty and tranquility of the space, as well as portraits of Marcia, the founder, enhancing visual storytelling on the website and marketing materials.
Results: The Write Space's new branding and online presence have successfully positioned it as a premier co-working space for writers. The updated design and messaging clearly communicate the unique benefits, attracting writers who seek a peaceful and inspiring environment to work. The comprehensive approach has increased visibility, engagement, and membership inquiries, establishing The Write Space as a valuable resource in the writing community.
